 Shubhra
founded her own business in 2008 and created various
collections embodying her vision of elegance, eco-friendly
business practices and fusion flair. Her thought
process behind Shubrah.com was to create a collection
with minimal waste and environmental impact. Embodied
in the sourcing of organic or all natural fabrics,
recycled paper hangtags on all the products and
using cloth bags for shipping to her customers.
Using no paper products for catalogs, paper flyers
or promotional materials, Shubrah.com relies on
web marketing and word of mouth trunk shows and
sales. Polluting the waters of any country by dyeing
fabrics with harsh chemicals, tanning leather or
killing animals for fur is not what this designer
likes to do. The lasting thought behind her fashions
is beautiful clothing can be timeless, of high quality
and caring towards our environment.
The definition of her style is
fusion: applying the richness of traditional crafts
and motifs from the east to contemporary fashion
trends creating exquisite Indo-Western outfits ideal
for today's cosmopolitan consumer. Shubhra adds,
"I want my designs to be avant-garde and modern,
marrying cutting edge fashion and old world, eco-friendly
fabrics." Striving constantly to bring a new
intellectual excitement into her designs, Shubhra
collaborates with global vendors (fabric mills,
factories and agents) to create the lines for women,
men and children. She has partnered with a non-governmental
organization (Chintan) in urban India that works
on cleaning urban waste. They recycle the waste
to create household products. Www.shubrah.com sells
the ready to wear as well as products made by Chintan’s
urban rag pickers. A percentage of the profits from
Shubhra Designs, LLC are given to various non-governmental
agencies in the U.S and India, for their work with
women, children and other sustainable business practices.
Shubhra also designs couture east
meets west weddings for special clients. The gowns,
bridesmaid’s dresses and mother of the bride
ensembles are made from vintage sari fabrics or
traditional Indian hand woven silks. They are made
for the modern western bride who wants an eastern
flair in color and fabrics.
Shubhra Bhattacharya Chandra has
18 years of experience in the field of women’s
fashion design, development and global sourcing.
She has worked for top U.S retailers in all categories
of fashion apparel, designing and developing product
lines while working with mills, factories and other
resources worldwide. Shubhra has previously worked
at Talbots Collection, Mast Industries, Inc, (Design
and Development arm of The Limited, Inc) and Sigrid
Olsen (a division of Liz Claiborne, Inc), and has
extensive experience in the design, development,
and sourcing of women’s fashion apparel globally.
She has lead teams that can run fashion businesses
on an international level.
Shubhra’s education includes fashion/ apparel
design in both India and the USA. She has a B.A.
in Economics (Honors) from Lady Shri Ram College,
New Delhi. She was among the first of twenty-five
students to be admitted to the joint program of
F.I.T (New York, USA) and N.I.F.T (New Delhi, India),
where she received her Diploma in Fashion Design
and graduated at the top of her class as "Best
Design Student". She went on to receive a Masters
Degree in Clothing and Textiles, specializing in
Apparel Design for Women from Michigan State University,
USA.
She can be reached at shubhra@shubhradesign.com
We donate a percentage of every sale to our partner
– Chintan (an environmental research and action
group) and also sell their wonderful products made
of recycled plastic bags on our site.
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Chintan Logo |
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For Press Release:
 1.For a Lexington designer, being green is a fashion do, Boston.com
In a "eco-friendly" episode of Bravo TV’s Project Runway, designers were forced to think green as guest judge Natalie Portman rates their creations, made from everything from peacock feathers to cotton, linen, silk, and bamboo. |
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2. Designer Pieces Together Sustainable Fashion, Boston.com
In a "eco-friendly" episode of Bravo TV’s Project Runway, designers were forced to think green as guest judge Natalie Portman rates their creations, made from everything from peacock feathers to cotton, linen, silk, and bamboo. |
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3. Boston's walk on the wild side Fashion show highlights the vibrant design scene, Boston.com
The show featured an array of avant-garde, couture, contemporary and environmentally themed men's and women's clothing; hats, wearable art, jewelry and gloves were also on display. |
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4. Boston's dueling designers, Boston.com
In Boston, the Small-[Denise Hajjar] split has resulted in two different designer organizations, each dedicated to fostering young design talent. |
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5. Shubhra's Designer Spring Collection Goes Places, Lokvani.com
Spring seems to have finally arrived in New England,
after cold temperatures, flooding in
March and the drinking water issues recently! |
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6. Wedding
Expos Go Green With Shubhra Chandra, Lokvani
Shubrah.com recently participated in
two very different Wedding Expos. One was focused
on a "Green" wedding theme for the
bride and groom. |
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7. Spring
2010 Bridal Shows Going Green, by Lisa Seth,
Fashion-Style
Individual eco-friendly designers such
as Shubrah.com, who bring decades of design
and business experience from working at companies
such as Talbots, ... |
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8.
Spring 2010 Bridal Shows Going Green,
ArticleSnatch.com
Shubrah.com will participate in the Green Wedding
Show on February 14th at Hyatt ... Shubrah.coms
next trunk show will be held on April 10-11,
2010. ... |
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9.
Spring 2010 Bridal Shows Going Green,
GoArticles.com
Individual eco-friendly designers such
as Shubrah.com, who bring decades of Shubrah.com
will participate in the Green Wedding Show on
February 14th... |
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| 10. Sorboni Banerjee, News
Anchor, Channel 7 Weds, Lokvani 10/13/2009 |
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11. Shubra
Chandra's Presents Her Spring Collection,
Lokvani 05/12/2009 |
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12.
Spring Summer 09 collection launched, PRLog.org |
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| 13. Bow Ties & Bangles
on display at AIF event, India New England 11/21/2008 |
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| 14. Introduction,
new line Shubrah |
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1-877-474-8272
