Shubrah - East West Eco Fashion

Shubrah was founded in 2008 by Shubhra Bhattacharya Chandra. The Shubhra Designs, LLC embodies Shubrah's passion for fashion, her fusion flair, her commitment to social and environmental responsibility and her vision of elegance.

 

 

ECO-FASHION - FUSION - PASSION - COMPASSION

 

Shubrah Designer and Founder of Shubrah.com


eco-fashion

ECO FASHION

The Shubrah collection is designed for stylish, conscientious fashion lovers who want to buy better. – secure in the knowledge that the clothes and accessories they are purchasing are good for them, their family, the community and the environment. 

Each item in Shubrah's  collection is produced and distributed with  minimal waste and environmental impact.

Eco Friendly Design

Shubrah designs timeless pieces that combine the highest quality sustainable materials, artisan craftsmanship and gorgeous styling. Her design principle are the following:

Clothes and accessories should be functional, stylish and flattering, fit well, of high quality, made to last and should serve a purpose.

Shubrah ensures the longevity of her clothing by sourcing high quality fabrics, offering traditional cuts and creating beautiful, timeless pieces.

Eco Friendly Sourcing. Sustainable.

  • Organic or all natural fabrics
  • Upcycled material such as Indian saris
  • Recycled paper hangtags on all the products
  • Cloth bags for shipping to her customers.
  • Low impact dyes
  • Vegan Fashion: no fur, and no leather

Eco Friendly Distribution. Responsible.

Using no paper products for catalogs, paper flyers or promotional materials, Shubrah.com relies on web marketing and word of mouth trunk shows and sales.



Fusion-fashion

FUSION FASHION

The definition of her style is fusion: applying the richness of traditional crafts and motifs from the east to contemporary fashion trends creating exquisite Indo-Western outfits ideal for today's cosmopolitan consumer.

Fusing traditional Indian designs and fabric with contemporary Western style, Shubrah produces and sells a collection of clothes ranging from women's dresses and scarves to men's shirts and children's clothing.

Shubrah also designs couture east meets west weddings for special clients. The gowns, bridesmaid's dresses and mother of the bride ensembles are made from vintage sari fabrics or traditional Indian hand woven silks. They are made for the modern western bride or bridal party who want an eastern flair in color or fabrics. 




PASSION FOR FASHION

Shubhra Bhattacharya Chandra has 20 years of experience in the field of women's fashion design, development and global sourcing. She has worked for top U.S retailers in all categories of fashion apparel, designing and developing product lines while working with mills, factories and other resources worldwide. Shubhra has previously worked at :

  • Talbots Collection,
  • Mast Global, Inc, (Design and Development arm of The Limited, Inc)
  • Sigrid Olsen (a division of Liz Claiborne, Inc)

She has an extensive experience in the design, development, and sourcing of women's fashion apparel globally. She has lead teams that can run fashion businesses on an international level.

 Shubhra's education includes fashion/ apparel design in both India and the USA.

  • B.A. in Economics (Honors) from Lady Shri Ram College, New Delhi.  
  • one of  the first of twenty-five students to be admitted to the joint program of F.I.T (New York, USA) and N.I.F.T (New Delhi, India)
  • Diploma in Fashion Design and graduated at the top of her class as "Best Design Student".
  • Masters Degree in Clothing and Textiles, specializing in Apparel Design for Women from Michigan State University, with a minor in Theatre costume design.

 



COMPASSION

A percentage of the profits from Shubhra Designs, LLC are given to various non-governmental agencies in the U.S and India, for their work with women, children and other sustainable business practices.

Chintan (an environmental research and action group) and provides us with their wonderful products made of recycled plastic bags on our site. These are sold on our site. A donation has been made to Chintan.